A six-step guide that will help you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions.
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How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.
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Customer feedback is key for business and a list of effective methods to collect customer feedback and utilize questionnaires to maximize satisfaction.
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Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.
The post How to use heatmaps to level up your content marketing game appeared first on Search Engine Watch.