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Advanced guide to creating an editorial calendar that boosts conversions

A six-step guide that will help you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions.

The post Advanced guide to creating an editorial calendar that boosts conversions appeared first on Search Engine Watch.

How to use XPath expressions to enhance your SEO and content strategy

How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.

The post How to use XPath expressions to enhance your SEO and content strategy appeared first on Search Engine Watch.

How to analyze on-page copy quality

How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here are a few tools to help you out.

The post How to analyze on-page copy quality appeared first on Search Engine Watch.

How questionnaires can help you evolve your product or business

Customer feedback is key for business and a list of effective methods to collect customer feedback and utilize questionnaires to maximize satisfaction.

The post How questionnaires can help you evolve your product or business appeared first on Search Engine Watch.

How to use heatmaps to level up your content marketing game

Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.

The post How to use heatmaps to level up your content marketing game appeared first on Search Engine Watch.